The French version of an immersive experience on the lives of single mothers was created by Conciergerie moderne for 100% Mamans.
THE CUSTOMER
Based in Tangier, the 100% Mamans association was founded in 2006 to help single mothers. Its mission is to defend and promote the dignity, citizenship and full human rights of single mothers and their children.
THE PROBLEM
How can we make the Moroccan population, especially young people, aware of the difficult situation of single mothers?
THE CHALLENGE
Invent an innovative medium to mobilize citizens and change the way single mothers are viewed. Live, in a virtual experience, the journey of a mother raising her child alone in a discriminatory society.
THE SOLUTION
The creation of an immersive, interactive experience, produced by Com Ethik for 100% mamans. The French version (casting, rehearsals, recordings and post-production) was produced by Conciergerie moderne
THE RESULT
An original awareness-raising campaign, successfully carried out among the Moroccan population by 100% Mamans.
LISTEN TO AN EXTRACT FROM THE VF: THE SINGLE MOTHER
LISTEN TO AN EXTRACT FROM THE VF: THE SINGLE MOTHER'S FATHER
LISTEN TO AN EXTRACT FROM THE VF: THE BIOLOGICAL FATHER
LISTEN TO AN EXTRACT FROM THE VF: LE FRÈRE
LISTEN TO AN EXTRACT FROM THE VF: LES VOISINES
DISCOVER THE ACTIONS OF THE 100% MAMANS ASSOCIATION
WHAT WE'D ALSO LIKE TO ACHIEVE WITH YOU...
