PROMOTING A COUNTRY

Editorial, podcast and audiovisual material produced by Conciergerie moderne to promote Guinea.


THE CUSTOMER

Com en scène is a communications company run by Virginie Ruyer. Over the past 20 years, it has enjoyed a succession of successes. The agency orchestrated the promotion of Guinea Conakry for Expo Dubai 2020.


THE PROBLEM

Promoting a country with limited resources at an international event, the Dubai World Expo, attended by millions of visitors.


THE CHALLENGE

Structure an original multi-media communication campaign to attract the attention of visitors, the media and investors, and mobilize Guinean players to relay this promotion throughout the country.


THE SOLUTION

To create beautiful, intelligent and remarkable print and digital media for the flood of information at the World Expo.


THE RESULT

Catalogs, press kits, maps, films and podcasts to promote Guinea and its tourist and economic assets. Com en scène produced the Guinean promotional campaign, designed the strategy and graphic design, and entrusted the production of editorial and audiovisual content to Conciergerie moderne.



FILM PRESENTED AT MEETINGS TO PROMOTE INVESTMENT AT THE DUBAI 2020 WORLD EXPO.


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